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Our Services

Prescient is a product strategy consultancy that enhances the value of our clients’ products so that they resonate with customers and stand out from the competition.

 

New Product Planning

We help shape your clinical development strategies in advance of Phase III investment decisions and ensure that your registrational data are robust.

What level of clinical benefit do we need to prove?

Can we help? 
Contact us

Asset Attractiveness Assessment

Analyzing what clinical and commercial value your asset must demonstrate to succeed in a future market scenario.

  Value we deliver

• Evaluation of the scientific and clinical rationale

• Insight into the future market scenario

• Assessment of the level of clinical benefit required to compete

• NPV forecasts by disease area Optimal indication sequencing strategies

 

Target Product Profile Design

Designing target product profiles (TPPs) that balance revenue forecasts, investment appetite and potential risk.

  Value we deliver

• Assessment of product claims and sub-claims required to succeed at launch Stakeholder perception of product attributes

• Forecast of preference share based on different TPP scenarios

• Optimal indication sequencing strategies

 

Clinical Development Strategy Development

Aligning cross-functional decision making to optimize the development of your clinical strategies.

  Value we deliver

• Benchmarks of competitor clinical strategies

• Identification of core Phase III trial requirements

• Alignment of cross-functional needs

• Risk-reward profile assessment

 

Brand Planning

We help transform your product into a valuable brand that resonates within the market and is differentiated from your competition.

Phase III Strategy Enhancement

Providing timely insight into changes in market, stakeholder and competitor dynamics so your Phase III programs can be adapted accordingly.

  Value we deliver

• Continuous insight into changes in market dynamics, regulatory environments and competitor strategies

• Recommendations regarding how your clinical strategy could be adapted

• Analysis that empowers you to make decisions with greater confidence and expediency

Positioning and Messaging Strategy Development

Optimizing your brand positioning and developing differentiated and robust value messages that resonate with your key customer types.

  Value we deliver

• Descriptions of areas of clinical differentiation

• Assessment of market-specific nuances

• Analysis of customers’ rational and emotional drivers

• Development of optimal positioning and messaging strategies

• Messages tested with core customer groups

Market Entry Strategy Development

Analyzing structural and behavioral dynamics of your key launch markets so you can successfully navigate regulatory, access and prescribing pathways.

  Value we deliver

• Disease area, market, stakeholder and competitor analysis

• Development of go-to-market strategies

• Development of launch and growth KPIs

• Evidence-based uptake and market-share forecasts

Brand Revitalization Strategy Development

Ensuring your strategies remain dynamic so your brand successfully adapts to changing market environments.

  Value we deliver

• Continuous insight into changes in market dynamics and competitor strategies

• Recommendations regarding how your brand strategy could be adapted

• Analysis that empowers you to make decisions with greater confidence and expediency

Who will determine the success of our brand?

Can we help? 
Contact us

Mature Brand Planning

We help shape your clinical development strategies in advance of Phase III investment decisions and ensure that your registrational data are robust.

What are our objectives for the mature brand?

Can we help? 
Contact us

Future Scenario Analysis
Analyzing the type, timing, intensity and strategies of future innovator, generic or biosimilar competitors and assessing how your mature
brand will be affected.

 

  Value we deliver

• Competitive threat assessments at a global and market-specific level

• Analysis of the impact on your key markets

Value Proposition Enhancement
Identifying opportunities to optimize the value proposition of your mature brands, ensuring they remain differentiated and advocated.

 

  Value we deliver

• Identification of opportunities to enhance your brand’s value proposition

• Value propositions that can be effectively communicated to your core customer groups

• Alignment of your commercial model, skills and mindset to compete effectively in a genericized market

Service Offering Formats

Prescient often starts a partnership with a product team in early Phase II and continues to provide support through launch and beyond. We typically engage with clients using one or more of the following formats:

InflexionRx engagements are annual contracts to support strategic and tactical decision making for assets and brands throughout their life cycle. Our dedicated teams serve as experts to support client decisions with timely, in-depth insight into how changes in market dynamics, stakeholder behavior and competitor activities may affect the performance or strategy of an asset or brand.

ConceptionRx engagements are ad hoc in nature and typically last for one to six months. They support the development or enhancement of specific strategies and tactics by assessing what the future scenario will look like, what value the client will need to demonstrate to succeed and how the required value proposition can be realized and communicated.

FusionRx engagements focus on the preparation and execution of evidence-based, cross-functional and consensus-driven strategy workshops that help align client teams and maximize the potential of products. We are experts in designing and moderating strategic planning, scenario planning, risk mitigation and competitive simulation workshops that educate, inspire, align, empower and activate client teams.

San Francisco
+1 415 230 8460
New York
+1 973 347 7750
London
+44 20 8832 7900
New Delhi
+91 1171279170
Beijing
+86 10 6562 9095