2018 Pharma CI USA Conference
Prescient will be in Newark, NJ for the 2018 Pharma CI USA Conference and Exhibition on September 26-27, 2018.
On September 26 at 1:45 PM, Prescient and Merck & Co. Inc. will lead a podium session on:
Making Intelligence Stories Count
In its basic form, intelligence is a business discipline that involves collecting and analyzing qualitative information that provides decision makers a picture of the future. It is used to inform and advise on strategy and tactics and contributes to the overall success of the organization it serves. Corporate executives like the qualitative pictures and stories that are developed, particularly ones that are predictive. But above all, they love numbers. This poses a million-dollar question: Is there a way for intelligence professionals to bridge the gap between their qualitative outputs and the quantitative interests of the C-suite?
This presentation will demonstrate how, with proper planning, a strategic simulation workshop can be designed to place its inputs and outputs into a quantitative business perspective. This practice may increase the importance of the workshop and, if applied consistently, could raise the profile of the intelligence professional and his or her group.
Mark Little, PhD, Senior Vice President, Prescient
Darrell Penn, MPA, Associate Director of Strategic Planning, Merck & Co., Inc.