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Case Study

Affiliate Launch Planning: Pressure-Testing Launch Strategies through Interactive Workshop

Posted on 09/21/2017

Our client, a global pharmaceutical company, was planning to launch its first-ever biosimilar for the treatment of inflammatory conditions. It engaged Prescient to develop a more thorough understanding of the competitive landscape, refine its launch strategy and lay the groundwork for global and local biosimilar launches.

Shaping Decisions | Driving Value
Prescient conducted stakeholder interviews with members of the global brand team as well as regional brand planning, market access, marketing and sales, and competitive intelligence executives who were involved in launch planning. The interviews were used to gauge the company’s position regarding its launch strategy and its understanding of the competitive landscape in the local space as it related to access, pricing and prescribing conditions, and competitor activity.

Prescient amalgamated the data from a deep-dive analysis and the stakeholder interviews into dynamic pre-read documents. Finally, we designed and moderated an interactive strategic simulation workshop that incorporated local affiliate needs and global goals to pressure-test the current launch strategy and explore possible alternatives.

The Prescient Advantage
Our client emerged from this engagement confident and enthusiastic about the biosimilar space. The workshop brought the company’s regional and global employees to a common venue, enabling them to gain deeper insight into their local environments. Prescient played a critical role in helping the company navigate its first-ever biosimilar launch by providing valuable insight and recommendations regarding the competitive market space. The resulting strategy laid the foundation for further launches down the line. The company is now in the process of launching the product in the three markets for which the workshop was conducted.

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