Will Your Brand Maintain Its Value in 2020? Key US Market Trends That Should Be Shaping Your Product and Portfolio Strategy

By: Ben Doran, Katy Chun and Jesmine Cheung

In this white paper, Prescient has identified three industry trends that are shaping competitive dynamics in the US market and how biopharmaceutical companies can optimize the performance of their brands. We discuss the impact and implications of these industry trends on brand teams and the strategies they can leverage to maximize their products’ potential. The following key trends have emerged:

  • Increasing and Diversifying Competition
  • Increasingly Complex Market Dynamics
  • Evolving Key Customer Environment
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