Strategic Brand Planning: Winning by Resource Optimization

Our client was a global biopharmaceutical company with a market-leading brand more than 20 years’ old. It came under intense pricing pressure due to generic entries from companies known to play primarily on price.

Mature Brand Planning: Specialty Product Late Life Cycle Management Strategy

Our global pharmaceutical client had a product whose patent was expiring within a year. The client wanted to understand the potential impact of generic competition on its brand in key revenue markets. Prescient was engaged to develop tactics to defend market share in these markets by:

Prescient and the GDPR: Your Data Are Safe with Us

By: Mackie Adoniadis Prescient is committed to respecting our clients’ privacy and personal data. Over the past few months, we have audited the personal data we hold and reviewed the processes we use. We are busy making changes to our systems and policies to incorporate the General Data Protection Regulation (GDPR) standards as they relate to our business.

Late Life Cycle Management Strategies: Developing Long-Range Plans to Retain and Grow Market Share

Our global pharmaceutical client’s mature product was two years away from patent expiry in its key regulated markets and faced imminent generic competition. The company engaged Prescient to understand the likely impact of changes in the competitive landscape, market dynamics and stakeholder behavior.