Podium Presentation: Precision Launch: Winning the moments that matter most
Where: Pharma Launch Excellence Summit USA (PHLEX USA), Hyatt Regency Boston Harbor, Boston
When: September 30, 2026 | 3:30 PM ET
Every launch has moments that carry more weight than others. Decisions, assumptions and shifts in the market can have an outsized impact on what happens next.
At PHLEX USA, Maxine Smith and Melissa Dagless will share our thinking on Precision Launch and how teams can identify the ‘must-win moments’ that matter most for their specific launch.
A key part of this is precision archetyping. Understanding the type of launch you are facing, and the dynamics that make it distinctive, helps teams focus on the decisions that matter most rather than applying the same launch playbook to every situation.
During the session, we’ll explore:
- How to identify the must-win moments that can shape a launch trajectory
- How precision archetyping can help teams focus effort where it matters most
- How benchmarking, scenario thinking and decision rehearsal can stress-test critical assumptions
- Which signals should trigger action
- How teams can adapt as launch conditions change
The goal is to know what kind of launch you are facing, what you need to get right and when you may need to change course.
Join Maxine and Melissa at the podium on September 30 at 3:30 PM ET.
About the event
Pharma Launch Excellence Summit USA brings together pharma launch leaders to exchange ideas, experiences and approaches to launch planning and execution.
Prescient will be in Boston on September 30 and October 1, and we’re looking forward to catching up with clients, colleagues and others working across launch.
Come along to our podium presentation, or visit the Prescient booth to meet the team and talk launch with us.
MEET THE EXPERTS
Maxine Smith
Senior Vice President, Commercial
Melissa Dagless
Head of Growth
Tyler DiStefano
Principal, Medical
Contact us
