Our client, a global pharmaceutical company, sought to decide whether to progress two internal assets
Brand Strategy and Planning: Annual Brand Planning
Prescient conducted a situational analysis of the immunology market to identify high-impact trends and evolving HCP prescribing behaviors to inform and update our client’s brand strategy.
Asset Attractiveness Assessment: Licensing Due Diligence of an Asset in Development for a Rare Disease
Our client, a global specialty pharmaceutical company, was seeking to evaluate the clinical and commercial