Featuring quotes from Dr. Paul Harney, President – North America, and Ben Druck, Principal. 

In this article by Medical Marketing & Media (MM&M), Paul and Ben discuss how pharmaceutical companies can create an effective market access program in the current healthcare environment, following these seven commandments:

  1. Have consistent messaging
  2. Integrate support
  3. Choose the right focus
  4. Use social media
  5. Consider persistency
  6. Bring teams together
  7. Ask instead of assuming

Access the full article here