Prescient will be in Boston, MA for the 2018 New Product Planning (NPP) Summit on December 12-13, 2018.
On December 12 at 9:00 AM, Prescient will lead a podium session on:
Begin With the End In Mind:
Why Getting It Right From the Start Is the Most Important Step in the Ongoing Process of New Product Planning
During this session, we will cover the following:
- Assess the unmet need and market opportunity
- Conduct competitive landscape assessments
- Develop and refine target product profiles
- Analyze past pitfalls and success stories
Presenters:
Dr. Raymond Donninger, Vice President, Head of Insights and Analytics
Dr. Paul Harney, President, North America
