Prescient will be in Boston, MA for the 2018 New Product Planning (NPP) Summit on December 12-13, 2018.

On December 12 at 9:00 AM, Prescient will lead a podium session on:

Begin With the End In Mind:
Why Getting It Right From the Start Is the Most Important Step in the Ongoing Process of New Product Planning

During this session, we will cover the following:

  • Assess the unmet need and market opportunity
  • Conduct competitive landscape assessments
  • Develop and refine target product profiles
  • Analyze past pitfalls and success stories

Presenters:
Dr. Raymond Donninger, Vice President, Head of Insights and Analytics
Dr. Paul Harney, President, North America