The transaction will enhance the depth, breadth and value of services offered to the pharmaceutical and biotech clients of both organizations
LONDON, March 2, 2022: Prescient, a biopharma product and portfolio strategy firm, announces the recent acquisition of Strategic North, a global commercial strategy consultancy that partners with a wide range of pharmaceutical companies to help them better understand how their customers make decisions in order to unlock the full potential of their brands.
Strategic North was founded in 2010 and today employs 70 executives out of its offices in the UK. The firm specializes in supporting Global Marketing, New Product Planning and Insight functions in the development of brand value propositions, positioning and messaging, and the rollout of global strategy to affiliates. Once a brand is in market, Strategic North works closely with Global and Regional Marketing teams to ensure that the value proposition continues to resonate and maintain differentiation. The firm continues providing support through clients’ annual brand planning processes, ensuring their decisions are evidence-based, value-adding and future-proofed. Central to Strategic North’s exceptional brand strategy expertise is its ability to develop deep insight into the behaviors and needs of key stakeholders, including prescribers, payers, patients, providers and advocacy groups.
“Prescient and Strategic North complement each other beautifully. Strategic North’s strengths in commercial strategy, brand strategy and stakeholder insights will add depth to Prescient’s existing client partnerships and help enhance the value we deliver to Medical, Real-World Evidence, Commercialization and Insight teams,” said Jamie Denison-Pender, Prescient CEO. “This integration supports cross-functional teams across the life cycle by helping unlock the full potential of assets from molecule through to brand and ensuring that the voices of the payer, prescriber and patient are central to business decision making.”
“We are hugely excited to be joining the Prescient team. Our vision has always been about providing our clients with seamlessly integrated, best-in-class specialist skills and this partnership enables us to do this in an even bigger and better way. Our core objectives for 2022 will be to effectively integrate our respective teams and cultures, expand the Strategic North capability in the US and further differentiate our core service lines by leveraging our combined capabilities,” said Steve Padgett, Co-Founder and Managing Director at Strategic North.