Brand Strategy and Planning: Commercial Optimization

Brand Strategy and Planning: Commercial Optimization

Client Situation The client, a leader in cellular therapies, was evaluating its investment in cellular therapy center qualifications. The client was uncertain that an appropriate capacity for cellular therapy existed in the qualified centers. Through market and...
Brand Strategy and Planning: Annual Brand Planning

Brand Strategy and Planning: Annual Brand Planning

Client Situation The client, a global life science company, sought to understand the evolving trends and HCP prescribing behaviors in the immunology market in order to inform and update its brand strategy. Prescient’s Approach Through secondary research and internal...