The Prescient Practices
What makes us Prescient? Prescient’s approach is rooted in the ability to answer three critical and fundamental questions clients should be continuously asking:
- How will the market and competition look at a specific time in the future, and what must we demonstrate to succeed?
- How can we develop a clinical and commercial value proposition that resonates with future market needs and stands out from the competition?
- Which customers will determine the success of our brand and how can we communicate our value to them?
Analytics – empowering smarter decision making
We provide highly valued decision support to competitive intelligence, strategic marketing, brand management, regulatory affairs, medical affairs, market access and regional teams from early clinical development to loss of exclusivity (LOE). Our expert teams continually analyze how changes to market dynamics, stakeholder behavior and competitor activities may affect the strategy and performance of your asset, brand or portfolio. The resultant insight helps shape your daily decision making.
Advisory – developing differentiated value
We focus on helping clients develop strategies that successfully differentiate their assets and brands at key milestones throughout New Product Planning, Brand Planning and Mature Brand Planning. We have identified nine opportunities to differentiate your product, be it designing an optimal TPP, honing its positioning, or developing customized market entry strategies for your affiliates. We ensure your differentiation strategies, whether clinical, commercial or operational, are founded on an in-depth and targeted analysis of what it will take to compete effectively now and in the future.