Dimuthu is an Associate Partner at Prescient, leading brand and marketing strategy for our Pharma clients within the Commercial Practice. His 18 years of experience covers the full breadth of brand and marketing activities from strategy all the way to execution, for Global, Regional and Local clients and teams.
Following his degree in Pharmacology from Kings College, London, Dimuthu began his career in Medical Communications, where he leveraged his detailed scientific understanding to create in-depth materials, and to facilitate advisory boards with Global HIV KOLs. From here, his desire for greater creativity took him to Healthcare Communications, where his role as Medical Copywriter fulfilled his desire to marry human insight, scientific understanding and creative expression. He was lucky to be a Junior during the halcyon days of Langland Advertising; then the most-awarded creative agency in the world. After Langland, Dimuthu moved into Account Planning at Publicis Health; adding business strategy to his skillset while driving for greater simplicity and clarity of thinking. Here he led Global accounts for Top 10 Pharma, won pitches, and drove an appreciation of good strategy within the agency, while consistently winning awards. He also represented the ex-US perspective on large US pitches, being personally invited to support Publicis Health agencies in New York with high value pitches. While at Publicis, he was supported to complete a Mini-MBA in Marketing.
At Prescient he has focused on shaping up-stream thinking for Global clients through brand positioning, competitor strategy, brand planning and critical summit meetings. In addition to his strategy work, Dimuthu invests heavily in supporting and developing others across the Prescient business. He believes fiercely in creating a space of psychological safety to enable his teams to ask good questions, understand deeper, and go further with their thinking.