Laura brings 15 years of marketing experience across diverse therapeutic areas, including Oncology, Haematology, Immunology, and Rare Diseases, for global organisations (Roche, Novartis, Pfizer, and the Pfizer/Merck Serono alliance) in Italy and the UK.
She has extensive expertise in defining brand strategies and collaborating with global and local cross-functional teams to launch blockbuster drugs as well as more niche products. Laura has also managed established brands, gaining expertise in navigating a wide range of challenges and working with multiple stakeholders across complex organisational landscapes.
Laura has successfully driven business growth through critical initiatives, including KOL development plans, field force training, launch events, and co-creation of promotional assets with customers. More recently, she developed a best-in-class omnichannel plan to enhance customer engagement during the COVID-19 pandemic. She is also an experienced coach, empowering brand managers to unlock their potential with a clear focus on omnichannel marketing.
A native Italian, Laura has lived in the UK since 2015. She describes herself as strategic, solution-focused, and a reliable team player who finds motivation in supporting others to overcome challenges and achieve ambitious goals.