We delve into the heart of every customer decision, immersing ourselves in their daily decision-making process. Our approach goes beyond the obvious, uncovering the true, often subconscious drivers of their choices. We uncover not only the functional outcomes customers seek, but also the emotions they wish to experience and the perceptions they aspire to create.

By exploring these intricate dynamics, we enable you to confidently build strategies and craft communications that resonate deeply with your audience.

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We uncover the patient's journey to diagnosis, through treatment and ongoing management within their healthcare system. This reveals profound opportunities to enhance care, deepening organizational empathy.

When patients share their stories and unveil their lived experience, we listen with compassion. This genuine connection allows us to delve deeper as we pursue the prescient moment.

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We begin by envisioning your future success and what that pathway looks like. Leveraging hindsight, we understand the evolution of current pathways and key drivers that have led us to the present. This allows us to go deeper into current practices and explore future evolutions.

Throughout this process, we identify key gaps between reality and the ideal, as well as geographic differences. This enables us to develop a comprehensive, forward-looking treatment pathway, pinpointing key drivers and barriers to achieving the future vision.

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Market landscaping is where our market research and competitive intelligence capabilities seamlessly converge. We create a comprehensive picture of the market and the key forces driving its evolution, including competitor activity.

We’re able to go deeper into today’s landscape and project into the future, anchoring our exploration of the target product profile in real patient treatment scenarios. It’s about moving beyond hypotheticals to uncover tangible insights that more accurately simulate the customer's future reality.

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Our innovative Demand Studies build insights through three critical lenses: market scenarios, deep customer understanding and calibration.

First, we leverage our market experience and quantitative expertise, challenging you to clearly define your study scenarios and align across your organization.

Our methodologies then anchor respondents in real-world prescribing situations to closely model physician choices and understand the value customers will see in your asset.

Finally, our precise calibration techniques cut through survey bias. We transform the insights into clearly actionable reports to deliver greater confidence in your forecasts.

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We view our process not as testing but as iterative learning and optimization. Whether we’re evaluating creative concepts, messaging platforms or near finalized campaigns, our focus is on discovering what resonates with your customers and, more importantly, why.

We go deeper into customer interpretations, the context they apply to the materials and the meaning they derive from them. It’s much more than mere likes and dislikes. We embrace positive friction, which allows you to progress your materials further, move your customers along their journey and achieve success.

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In developing segmentation, we prioritize getting to an actionable output, defining segments that are easily recognizable and intuitive for real-world application.

Our research uncovers and defines segments tailored to your asset or brand objectives. We focus on future behaviors that drive adoption. Anchoring our research, and the customer, in a realistic and tangible future market, we ensure it reflects the environment you will enter, not just the landscape as it is today.

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With a deeper understanding of your customers, we’re able to develop customer personas that are true to life, memorable and intuitive to apply in the moment.

This leaves you free to focus on what matters most to each customer so they can realize the full value of your asset. By understanding how different learning and experience journeys are shaped by personality, you can create precise, impactful programs that support treatment adoption.

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BrandFit, developed in collaboration with our clients, offers a quantitative holistic assessment of your brand campaign compared with key competitors. It enables you to evaluate customer engagement, perceptions and message comprehension within the context of environmental drivers, barriers and competitors.

BrandFit also empowers you to effectively communicate brand performance within your organization. Rapid insights are delivered through an intuitive dashboard, enabling swift, informed decision making.

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When you need to quickly grasp how your customers are internalizing key data at a conference – whether it relates to your asset or a competitor’s – ConferenceFit gives you the insights you need.

Our integrated insights combine competitive intelligence with bespoke primary market research to deliver in-the-moment feedback that aligns with your specific objectives.

ConferenceFit enables you to rapidly assess the potential opportunities or threats arising from data readouts by capturing customer reactions, the impact on perceptions within the marketplace and the likely future behaviours that will follow.

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We designed a Rapid Response offering for when an urgent business decision is required. This agile, focused primary market research uses a quantitative pulse survey and laser-focused 1-to-1 qualitative interviews.

We rapidly assimilate fresh customer insights with social listening and competitor intel. This provides succinct, integrated outputs, including a C-suite-ready executive summary, while viewing data and insights in real time enables iterative working at pace.

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