Whitepaper

Developing a Best-in-Class Integrated Evidence Plan: From Strategy to Studies

Written by
Friederike Winter, PhD
Judy Chen, PhD
Date published
Dec 2, 2024

Learn how a dynamic integrated evidence generation plan (IEGP) ensures strategic alignment, flexibility and cross-functional collaboration to maximize the life cycle value of your asset.

Building on our previous insights into evidence generation, this whitepaper delves into the specifics of creating a best-in-class IEGP. Designed to support the development, launch and ongoing success of your asset, our framework prioritizes evidence gaps, synergizes global and regional needs, and enables impactful decision making across functions.

Explore how to:

  • Embrace a forward-thinking approach to future-proof evidence planning
  • Align evidence generation with asset and organizational strategies
  • Identify and prioritize evidence gaps
  • Develop cross-functional, high-priority study plans

A successful IEGP is more than just a plan – it’s a strategic tool for impactful, evidence-based decisions.

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