Whitepaper

Integrated evidence generation: Ensuring your organization has a built-for-purpose evidence engine

Written by
Sanam Sikander-Rehman, PhD
Chris Tuffy
Katy Chun
Date published
Oct 28, 2024

In today’s highly competitive biopharma landscape, it’s no longer enough to generate evidence reactively or at the late stages of an asset’s lifecycle. Integrated evidence generation requires forward thinking and dynamic execution, ensuring that you generate the right data to demonstrate the value of your asset across its lifecycle.

In this whitepaper, our authors outline critical strategies to optimize your organization’s approach to evidence generation. You’ll discover how to take your evidence generation planning from early strategy through to agile execution, and stay ahead in today’s evolving market.

Key Takeaways:

  • The importance of early and integrated evidence generation
  • Key components of an Integrated Evidence Generation Plan (IEGP)
  • How to align cross-functional teams for success
  • Overcoming common challenges in evidence generation
  • Steps to transform your organization’s evidence generation approach

Learn how to drive better decision-making, ensure successful asset development and launch, and create impactful data for regulators, payers, clinicians, and patients. Whether you’re working in Medical Affairs, Health Economics and Outcomes Research (HEOR), or Commercial, this whitepaper provides actionable insights to help you deliver maximum value with your evidence generation plans.

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