We believe that to effectively unlock innovation, you need an understanding of the future, rooted in deep insight, both into the dynamic present and the past. Our perspectives are thought-provoking views on industry trends, emerging technologies and much more. Join us in the ever-changing and ever-evolving present as we share whitepapers, thought pieces and news that give you a glimpse into tomorrow.
Perspectives
Prescient Perspectives
Whitepaper
Oct 28, 2024
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Integrated evidence generation: Ensuring your organization has a built-for-purpose evidence engine
In today’s highly competitive biopharma landscape, it’s no longer enough to generate evidence reactively or at the late stages of an asset's lifecycle. Integrated evidence generation requires forward thinking and dynamic execution, ensuring that you generate the right data to demonstrate the value of your asset across its lifecycle. In this whitepaper, our authors outline critical strategies to optimize your organization’s approach to evidence generation. You’ll discover how to take your evidence generation planning from early strategy through to agile execution, and stay ahead in today’s evolving market.
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Whitepaper
Oct 11, 2024
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Are you maximizing competitive readiness by leveraging your affiliate network?
In today’s competitive pharmaceutical landscape, your affiliate teams hold valuable market insights that are often underutilized. Our new white paper, "Are you maximizing competitive readiness by leveraging your affiliate network?", explores how successful CI leaders in the industry bridge the gap between global and local intelligence to create holistic, action-driven strategies.
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Whitepaper
Sep 16, 2024
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Unlocking Value: Competitive Insights in Biotech
In the rapidly evolving biotech industry, staying ahead of the competition is more critical than ever. Our latest white paper explores how biotech companies can harness the power of Competitive Intelligence (CI) to drive innovation, optimize strategic decisions and maximize value.
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