Brand Strategy and Planning
Brand Strategy and Planning
Building Brands That Really Connect
The details might be complex, but the aim is simple: to build a deep understanding of the market that informs powerful strategies. Strategies that give you the edge. That have market foresight baked in. That help you to succeed.
How We Do It
Our approach is tailored to meet your strategic challenges. In every scenario, we harness a blend of deep customer insights, sharp commercial acumen and best-in-class facilitation skills. This unlocks innovative thinking and drives alignment.
At the heart of our approach is a focus on human behavior – what do stakeholders do? Why do they do it? And how must this change to improve patient outcomes and unlock growth?
Why Work with Us?
Our team of specialist customer researchers and brand strategy practitioners integrate seamlessly with you and your team, collaborating and challenging to help you unlock the full potential of your brand. We help you to go deeper in understanding your customers, uncovering the beliefs and behaviors that are the drivers for success and then defining the strategy you need to make that success a reality.
Ways We Can Help
All our projects and programs are tailored to your unique context and challenges; however, these are some of the most common types of support we provide.
A strong brand strategy begins with a clear understanding of current and future market dynamics, prioritizing the unmet needs of your customer. That means understanding your customers’ beliefs and behaviors and making strategic choices that drive the shifts necessary for success.
Our approach enhances existing market knowledge with secondary research and broader industry learnings. We then apply frameworks that distill insights and challenge conventional thinking.
With extensive consulting and client-side experience, our team inspires cross-functional teams to push boundaries and execute plans with precision.
We cannot force customers to behave differently. But we can shape what they think about treatment priorities and therapeutic choices. This is why a brand narrative is so important. It articulates a memorable and compelling brand offer and is the cornerstone for more detailed message development.
We’ll partner with you to build a clear and engaging narrative for your brand. Our unique blend of brand expertise, medical rigor and deep insights converge to create compelling storytelling, crafting powerful messages that support behavioral change.
Our insight-led approach to Brand Positioning puts your customers at the heart of your brand. We leverage deep customer understanding to foresee future opportunities and create a positioning platform that transcends the market’s sea of sameness.
Our techniques go beyond the obvious to identify the differentiators that customers need to engage with your brand. We define the higher-order brand benefits (both rational and emotional) that will truly resonate and drive a deeper connection.
By understanding your customers on a deeper level, we’re able to develop customer personas that are true to life, memorable and intuitive to apply in the moment. This means you can focus on what matters most to each customer so you can create precise, impactful programs that support treatment adoption, ensuring patients benefit from more effective care and enabling them to realize the full value of your asset.
Find Out more
Our Expertise Goes Beyond
Explore more of our service expertise and discover the wide range of perspectives and deep pool of knowledge from which we draw.
Gareth Hall
Vice President
Areas of expertise:
Brand Strategy & Planning | Competitive Strategy | Customer Market Research | Disease Area & Portfolio Strategy | Launch Excellence
Michael White
Senior Vice President
Areas of expertise:
Brand Strategy & Planning | Disease Area & Portfolio Strategy | Launch Excellence | New Product Planning
David Coleiro
Senior Vice President
Areas of expertise:
Brand Strategy & Planning | Customer Market Research | Disease Area & Portfolio Strategy | New Product Planning
Ready to Go Beyond?
Want to Know More About the Power of Prescience?
Whether you have a potential project or just want to find out more about our work, our team and how we can help you unlock innovation, please get in touch.
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