Competitive Strategy
Competitive Strategy
Build Your Advantage
Our evidence-based support informs decision making across the preclinical, clinical, pre-launch, launched and Loss of Exclusivity stages. We provide insights into the evolving competitive market and landscape, anticipate competitors’ next moves, and capture stakeholder dynamics. From this intelligence, we develop effective strategies to help you sustain a competitive advantage.
How We Do It
We’re powered by a strong community of specialists who understand your asset, portfolio, market context and strategic goals. We use best-in-class primary and secondary research toolkits and our proprietary AI-enabled platform to generate actionable insights that inform competitive strategies and differentiation.
Why Work with Us?
We collaborate closely with you to understand your specific needs and objectives across the drug development life cycle and help you shape a clinically and commercially differentiated strategy.
As a true partner, we proactively offer ideas and solutions, grounded in robust data and rigorous analysis. This ensures confidence in the insights and recommendations you share across your organization.
Ways We Can Help
All our projects and programs are tailored to your unique context and challenges; however, these are some of the most common types of support we provide.
Our dynamic programs offer intelligence, strategic insights, and recommendations regarding competitor products and portfolios to enhance your cross-functional teams.
These insights are driven by our deep knowledge of key geographical markets, expertise in secondary and primary research, congress coverage, ongoing working sessions and workshops.
Managed by our multidisciplinary team of clinical, commercial and disease area experts and delivered through a proprietary software platform, we deliver impactful and proactive strategic solutions.
Our workshops focus on competitive simulations, scenario planning and strategy development. Ahead of each workshop, we immerse your team in relevant insights through succinct, impactful pre-reads and pre-work sessions to ensure everyone can make a valuable contribution.
Led by facilitators who are market-savvy and therapeutic area experts, you will be constructively challenged to build your confidence in the actions you identify.
Whether it’s for threat assessment, competitor simulations, objection handling or gauging customer response, we go deeper to ensure you leave your workshop with actions that will have an impact.
Whether it’s manufacturing and supply chain, go-to-market, field force sizing, or patient or healthcare professional support services, our benchmarking services are tailored to your needs.
Our global market experts and specialist teams build on robust insights to assess current implementations and best practices. By contextualizing our findings with industry trends, the regulatory environment and technological advances, we can enhance the value proposition of your asset – providing you with a sustained competitive advantage.
Our in-depth analysis and primary research go deeper into current and future competitor differentiation. We examine their assets, clinical data, value propositions, positioning and messaging strategies, wider portfolio and franchise strategies, and organizational capabilities. This allows us to create holistic, forward-looking dossiers on each competitor.
To help you understand customer relevance, we overlay healthcare stakeholder perceptions and attitudes. We then work with you to refine scenarios, assess impact and create winning differentiation strategies.
From business development to evaluating early assets and established brands, our expert teams collaborate closely with you. We provide clarity on upcoming competition, key milestones and reassessment points to fortify your plans.
Our highly impactful, concise outputs are fully referenced. This empowers you to integrate insights directly into your forecasting and asset and portfolio prioritization decisions.
We deliver evidence-based insights to support clinical development decision making. We go deeper into analogous therapy areas, current market trends, future market catalysts, regulatory label scenarios, competitor trial designs and evidence plans.
By scrutinizing competitor development programs, we help foresee future market dynamics, providing insights and recommendations to enhance your own evidence generation strategy. Our meticulous analysis ensures you stay ahead, adapt to market shifts and maintain a competitive edge in future world scenarios when planning your clinical development programs.
We help you identify and assess the scientific, mechanistic and clinical data nuances of your competitors’ assets. This enables you to develop a differentiated scientific narrative for your asset that resonates with your stakeholders.
We combine an understanding of competitor assets and KOL engagement strategies, along with actual KOL sentiment. This allows us to pressure-test your medical strategy and identify areas of refinement with the aim of gaining scientific leadership.
Backed by our specialist CI, medical and therapy area experts, we combine scientific depth, a strategic mindset and flexibility to deliver value-added support.
We go beyond regulatory approval to uncover key drivers for competitive success across global markets. Our comprehensive approach analyzes market-specific healthcare systems, as well as pricing and reimbursement environments. We identify current requirements to achieve market access and gather insights into any planned or anticipated changes for access across diverse therapeutic areas.
Our insights allow you to tailor strategies and tactics to maximize access. We also analyze competitors’ innovative capabilities and activities in different healthcare systems, providing deep insights that unlock access and ensure more patients receive the care they deserve.
We help you understand when biosimilars or generics will have the ‘freedom to operate’ in key markets and monitor any potential challenges to your Intellectual Property (IP).
Our work includes identifying all manufacturers developing, or interested in developing, a biosimilar or generic version of your products. We then assess the level of threat based on their development timelines and relevant capabilities.
Our holistic approach contextualizes this understanding within the evolving dynamics of the key markets. We can then identify opportunities for market share growth pre-patent expiry and minimize erosion post-expiry.
Through decades of honing and perfecting our methodologies, we consistently uncover compelling insights in a compliant and ethical manner. Our success stems from our subject matter expertise and deep understanding of science, the therapeutic area and your specific objectives.
Our extensive network of warm respondents ensures efficiency, while our experience allows us to critically analyze and assign an accurate confidence rating to each interview. By asking the right questions at the right moment – the questions others don’t – we obtain insights that give you the edge and really help you differentiate from your competition.
Our team specializes in providing unparalleled coverage of medical meetings and conferences. Using intuitive tech-enabled planners and thorough abstract analysis, we help you prioritize essential sessions. Real-time updates provide insights from sessions, industry leaders and competitor booth analysis.
Our experts moderate internal debriefs, driving strategy and planning, while visual reports synthesize deep insights, key themes and implications. Our AI-enabled apps support you throughout, from preparation to final output. Additional offerings include surveys for sentiment analysis, social media monitoring and structured KOL interviews for real-time data and market reactions.
When you need to quickly grasp how your customers are internalizing key data at a conference – whether it relates to your asset or a competitor’s – ConferenceFit gives you the insights you need.
Our integrated insights combine competitive intelligence with bespoke primary market research to deliver in-the-moment feedback that aligns with your specific objectives.
ConferenceFit enables you to rapidly assess the potential opportunities or threats arising from data readouts by capturing customer reactions, the impact on perceptions within the marketplace and the likely future behaviors that will follow.
Our Expertise Goes Beyond
Explore more of our service expertise and discover the wide range of perspectives and deep pool of knowledge from which we draw.
Swati Anand Kkatyal
President
Areas of expertise:
Clinical Development Strategy | Competitive Strategy | Disease Area & Portfolio Strategy | New Product Planning
Ben Doran
Senior Vice President
Areas of expertise:
Clinical Development Strategy | Competitive Strategy | Disease Area & Portfolio Strategy
Harminder Bhatia
Senior Vice President
Areas of expertise:
Clinical Development Strategy | Competitive Strategy
Ready to Go Beyond?
Want to Know More About the Power of Prescience?
Whether you have a potential project or just want to find out more about our work, our team and how we can help you unlock innovation, please get in touch.
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