Launch Excellence

Launch Excellence

Launching for Impact, Today and Tomorrow

In the fast-paced, ever-evolving and competitive world of healthcare, preparing for a successful launch is vital. Our dynamic, collaborative approach blends strategic vision with meticulous planning to ensure impactful results. We inspire and guide cross-functional teams to develop and execute market entry strategies that deliver both immediate impact and long-term success.

How We Do It

We integrate medical insights and commercial expertise to craft bespoke launch strategies across diverse therapeutic areas.

Leveraging deep insights, we anticipate and help shape clinical and competitive landscapes, ensuring seamless execution and sustained value creation. From meticulous pre-launch groundwork to impactful post-launch outcomes, we support your product’s success throughout its life cycle.

Why Work with Us?

Our diverse global expertise enables us to mirror your cross-functional team, working in synergy to create a holistic plan that transcends standard tactics.

We excel at stakeholder engagement and alignment through one-on-one discussions, workshop sessions, and strategy rollout and execution. This ensures that your strategy extends beyond the “PowerPoint”, directly impacting your teams and, ultimately, the customer experience.

Offers

Ways We Can Help

All our projects and programs are tailored to your unique context and challenges; however, these are some of the most common types of support we provide.

01 Integrated Launch Planning

Our expertise in medical and commercial strategy enables us to see the cross-functional needs of your organization and your portfolio. We are specialists at integrating strategies and plans across these functions, driving your organization towards a shared ambition, with a synergistic effect.

This integrated approach ensures that you are poised for a successful launch today, with sustained value creation tomorrow and throughout your product's life cycle.

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02 Medical Launch Planning

We specialize in medical launch planning, ensuring that your overall asset strategy is driven by data generation, external engagement and strategic insights.

With deep expertise across diverse therapeutic areas, we craft launch strategies that foresee and shape the evolving clinical and competitive environment.

Our collaborative approach ensures seamless execution, from meticulous pre-launch groundwork to impactful post-launch outcomes, equipping you to transform the future landscape.

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03 Field Force Sizing and Activation

We elevate your go-to-market planning with profit-maximizing sales force sizing and call plan optimization.

Our advanced models consider sales forecasts, market concentration, capacity and profitability to define optimal in-field team structures. We challenge you to consider innovative in-field roles, going beyond traditional sales, that add significant value across market-shaping initiatives.

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