Our partnerships with commercial and marketing teams focus on ensuring that the brand value propositions and go-to-market strategies are, and remain, compelling and targeted.
A strategy that works for launch will need to adapt as stakeholder needs change and competitor threats evolve. By continuously assessing where and how your brand can deliver the most value to patients, physicians and payers, you will be able to enhance your value proposition and ensure that it remains compelling to those decision makers and influencers with the power to grant access to it. The core areas of collaboration include:
Early Development
Launch
In-Line Brands
We believe great strategies are built upon solid foundations. We uniquely integrate three essential capabilities needed to create customer-focused strategies that unlock full brand potential. Our team combines scientifically savvy commercial expertise and biopharma experience to deliver a depth of understanding within your customer segments.
Our team partners with commercial and marketing teams from late-stage development throughout the life cycle to ensure that your product continues to deliver maximum value. The combination of our in-depth scientific expertise, closeness to the market and top-tier strategic thinking means we fully understand the potential of your molecule, can identify current and future growth drivers, and will shape strategies that deliver the desired outcomes, both bow and in the future.
We create value for your asset
Optimize your value proposition
Uncover the biggest market opportunities for your asset through a depth of knowledge. Carefully choosing your battlegrounds through a targeted, in-depth and nuanced situation analysis is critical to success. We help assess where your asset or brand can succeed.
We build value for your asset
Gain confidence in your chosen strategy
How you leverage your science and decision-making can be the biggest differentiator in your product’s success. We optimize your decision-making at key milestones throughout the product life cycle, helping you shape a dynamic strategy that delivers on your vision and goals.
We enhance value for your asset
Ensuring your brand remains differentiated
You need a smart and adaptive plan to help allocate resources to optimally deliver on your product’s strategy. We provide the framework, analytics, insight and creativity to ensure that a complex process is made simple, and the deployment of your team and budget is optimized.
San Francisco
+1 415 230 8460New York
+1 973 347 7750Boston
+1 857 341 0341Madrid
+34 919 34 7715Barcelona
+34 93 255 61 00Manchester
+44 161 942 9610London
+44 20 8832 7900Munich
+49 89 5419 8883New Delhi
+91 11 712 9170Beijing
+86 10 6562 9095
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