Brand strategy and customer research

Our commercial support delivers brand strategies and customer research that’s built on deep scientific and clinical knowledge.

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Impactful insights. Actionable outcomes.

Brand Strategy

Our brand development strategies identify what needs doing to positively impact your brand and business performance. We do it by celebrating different perspectives, challenging and stretching thinking, and engaging global cross-functional teams.

Many of our brand strategy projects become long-term partnerships. We evolve with you and your business, providing support across multiple projects. But we‘re just as comfortable supporting one-off brand diagnostics and stress tests to boost your brand strategy and performance.

Customer Research

Our approach to customer research is all about going beyond to deliver impactful, strategic insights that amplify the customer voice – making it central to brand and business decision making.

Whether developing a deeper understanding of your market, getting under the skin of customer decision making, identifying opportunities, or developing and testing your brand, our team will partner with you to develop high-value research outcomes.

How We Help

Our commercial capabilities

We believe great strategies are built on diverse thinking. We integrate three essential capabilities to create customer-focused strategies that unlock potential - transforming how you see, understand and address issues specific to your product, portfolio and market.


Scientific strategists with commercial savvy

Our team draws on deep scientific knowledge to fuel strategic discussions and ensure that disease and therapeutic trends are key considerations in the overall approach. We combine this with market expertise that allows us to identify critical factors for commercial success.


Innovative thinking

We develop new ways of thinking that are influenced by past activities and challenge common knowledge. Our wealth of experience, coupled with high levels of creativity, allows us to develop a range of viable options and perspectives for you to assess.


Deep customer understanding

We build our approach on behavioral science and the drivers of human decision making. Rational responses rarely tell the whole story, so by getting to the heart of what is impacting behavior, we can create concise, memorable and executable strategies that drive change.

Our Team

Our people are the heart of what we do for you

Our people touch every part of what we do as a business, partnering closely with our clients to define and shape the future. Through their unparalleled understanding of the scientific, customer, competitor and market perspectives, they support across every stage of the drug life cycle and beyond. They are the beating heart of the innovations that we develop to meet the needs of our clients in an ever-evolving, ever-changing world.
Meet our team