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Developing and Enhancing Product Strategies that Maximize Product Value
Our partnerships with commercial and marketing teams focus on ensuring that the brand value propositions and go-to-market strategies are, and remain, compelling and targeted.
what we do
Recognizing that the environment in which your product operates does not stand still
A strategy that works for launch will need to adapt as stakeholder needs change and competitor threats evolve. By continuously assessing where and how your brand can deliver the most value to patients, physicians and payers, you will be able to enhance your value proposition and ensure that it remains compelling to those decision makers and influencers with the power to grant access to it. The core areas of collaboration include:
Early DevelopmentWe help create value for your asset. Starting with a deep understanding of your science, we bring together the value of your molecule, the opportunity it will have in the market, and alignment with your clinical development and medical affairs teams. We can support you with indication selection, launch sequencing, portfolio optimization, asset identification, asset forecasting and other questions that an organization faces when transforming a molecule from a “proof of concept” to a product.
WHY WE ARE DIFFERENT
Optimizing how you see, understand and address issues specific to your product, portfolio and market
We believe great strategies are built upon solid foundations. We uniquely integrate three essential capabilities needed to create customer-focused strategies that unlock full brand potential. Our team combines scientifically savvy commercial expertise and biopharma experience to deliver a depth of understanding within your customer segments.
Scientifically Savvy Commercial Strategists
Our team is steeped in content knowledge to fuel key strategic discussions and ensure that disease and therapeutic trends are key considerations in the overall approach. We bring the expertise that allows us to identify the strategic critical success factors.
Innovative Strategic Thinking
We develop innovative ways of thinking that are influenced by past activities and common knowledge. Our wealth of relevant experience, coupled with high levels of creativity, allows us to develop a range of viable options for you to assess.
Deep Customer Understanding
We build our approach upon uncovering and utilizing the drivers of human decision-making. Rational responses rarely tell the whole story, so by getting to the heart of what is truly driving behavior, we can create strategies that drive change. This allows us to create concise, memorable and executable strategies that really drive a difference to your brand.
OUR TEAM AND WAY OF WORKING
Ensuring your brand remains differentiated and valuable year after year
Our team partners with commercial and marketing teams from late-stage development throughout the life cycle to ensure that your product continues to deliver maximum value. The combination of our in-depth scientific expertise, closeness to the market and top-tier strategic thinking means we fully understand the potential of your molecule, can identify current and future growth drivers, and will shape strategies that deliver the desired outcomes, both bow and in the future.
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HOW WE HELP
The Prescient Commercial Team partners with you to bring specialized capabilities, disease area knowledge, proven tools and techniques, and innovative thinking together
We create value for your asset
Optimize your value proposition
Uncover the biggest market opportunities for your asset through a depth of knowledge. Carefully choosing your battlegrounds through a targeted, in-depth and nuanced situation analysis is critical to success. We help assess where your asset or brand can succeed.
We build value for your asset
Gain confidence in your chosen strategy
How you leverage your science and decision-making can be the biggest differentiator in your product’s success. We optimize your decision-making at key milestones throughout the product life cycle, helping you shape a dynamic strategy that delivers on your vision and goals.
We enhance value for your asset
Ensuring your brand remains differentiated
You need a smart and adaptive plan to help allocate resources to optimally deliver on your product’s strategy. We provide the framework, analytics, insight and creativity to ensure that a complex process is made simple, and the deployment of your team and budget is optimized.