The present is dynamic. An ever-changing environment that, for your molecule to succeed, demands prescient thinking at the intersection of the scientific, competitor and customer perspectives. That’s where we operate.
Talk to our teamInsights
Insights into the dynamic present
What We Do
Over 20 years of game-changing perspectives
Throughout the life cycle of a drug, decisions need making on a daily basis that reflect current conditions and an ill-defined future. As a true partner, we go beyond to uncover transformational insights into competitor activities, market dynamics and stakeholder behaviors and deliver insights that guide decisions.
By applying our collective knowledge of the past and the dynamic present, we create game-changing perspectives that shape strategies and the future. This is prescience. Our superpower.
How We Help
Knowledge gained. Knowledge applied.
Our insights into the dynamic present open up a breadth of different opportunities. Here are just some:
01.
Identify blind spots
02.
Assess opportunities and threats
03.
Analyse best practices
04.
Spot trends and disruptors
05.
Update situation analysis
06.
Provide decision support
Our Solutions
A competitive advantage that ensures you are future ready, today
We are highly flexible in how we work with clients to provide the solution that best fits their needs. This can include an annual program of work, specific conference coverage, bespoke workshops, one-off projects, or on a retainer basis.
The solutions we offer include:
01.
Portfolio Panning
Where will you play and how will you win?
- Portfolio gap analysis
- Business development search and evaluation support
- Companion diagnostics, biomarkers and device strategies
- Opportunity assessment (e.g., asset attractiveness, indication sequencing, geography prioritization)
02.
Competitor Benchmarking
How do you measure up in the context of your competitors?
- Physician and patient support services mapping and benchmarking
- Competitive situational analysis and go-to-market benchmarking
- Field force analysis and benchmarking
03.
Differentiation Analysis
Where are you strongest and what could competitors look to capitalize on?
- Clinical data deep-dive and program design
- Value proposition evaluation and stress test
- Competitor objection handling and counter messaging
04.
Competitive Strategy Workshops
How will you win in the face of competition?
- Competitor simulation
- Competitive response
- Competitor threat analysis
- Competitor scenario planning
05.
Healthcare System Evaluation
How can you optimize adoption?
- Market access strategy evaluation and optimization
- Pricing, reimbursement and access environment assessment
- Regulatory environments evaluation
06.
Late Life Cycle Assessment and Management
How might you retain value?
- Manufacturing and supply chain analysis
- Biosimilar/generic threat assessment
- Evaluation of loss of exclusivity strategic operations (global and affiliate)
- Patent analyses and patent infringement evaluation and monitoring
Find out more by downloading our case study booklet
Download booklet
Our Team
Our people are the heart of what we do for you
Our people touch every part of what we do as a business, partnering closely with our clients to define and shape the future. Through their unparalleled understanding of the scientific, customer, competitor and market perspectives, they support across every stage of the drug life cycle and beyond. They are the beating heart of the innovations that we develop to meet the needs of our clients in an ever-evolving, ever-changing world.
Meet our team
