Basmah has more than 11 years’ experience in the life science sector combining both consulting and academia. She joined Dolon from Ernst & Young where she was a member of the Business Design team. She has supported clients through various pricing & market access challenges across a range of therapeutic areas including oncology, cardiovascular and rare diseases. Basmah holds a PhD in Biotechnology and MPhil in Bioscience Enterprise from the University of Cambridge.
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Connecting Insights to Strategy
Read the article to discover leadership perspectives on how connected customer intelligence, strategic expertise and AI support better brand decisions.
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Strategy That Learns: Rethinking Brand Planning for a Changing Environment
Read the article to discover leadership perspectives on how connected customer intelligence, strategic expertise and AI support better brand decisions.
From Data-Rich to Decision-Ready
Discover why earlier, faster integration of integrated insights are a strategic imperative and now matter more than ever.
ONWARD: Driving Equitable Access and System Readiness in Cancer Care
This Dolon Institute paper highlights six interconnected barriers affecting timely access to oncology innovation, drawing on examples from healthcare systems around the world.
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