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Prescient Intelligence

Discover our portfolio of AI-powered assessments and intelligent tools designed to support better strategic decisions.

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Strategy that learns: Rethinking brand planning for a changing environment

Explore why the strongest brand strategies continue beyond annual planning.

Discover The Prescient Pharma Brand Plan Impact Index

Helping senior leaders strengthen strategy and drive better business performance.

The Four Positioning Challenges Every Pharma Launch Team Must Overcome

Discover four positioning challenges that every pharma launch team should address.

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If you're looking to stretch your thinking, lead with purpose, and be part of a culture that values curiosity, accountability and trust, you're in the right place.

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Customer understanding that reveals what drives decisions

Reveal what customers need, believe and do, to better connect brands to the customer and market reality.​

We bring together qualitative and quantitative research with customer, competitor and market perspectives to uncover the beliefs, behaviors, barriers and opportunity spaces that shape decisions and unlock commercial opportunity.​

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Commercial direction from the earliest asset decisions

Starting with the end in mind helps teams make stronger choices before development pathways, evidence plans and positioning become difficult to change. We help you understand the future market your asset is moving toward, define where it can create value and build the strategic foundations needed to maximize long-term commercial potential. 

By connecting customer, competitor, market and access perspectives early, we help teams identify where an asset can win, what it must prove and how to shape differentiation before launch. Our early commercialization and asset strategy capabilities help teams make confident decisions across: 

Customer needs, drivers and barriers

Conduct future-focused market research to understand how customer needs and motivations will evolve and identify the belief shifts needed to change behaviors and drive uptake.​

Patient and treatment journey

Divide the customer base into strategically actionable groups, brought to life as vivid personas that enable nuanced and tailored targeting by sales and marketing teams to unlock greater commercial value.​​​

Build from a platform of deep customer understanding, combining qualitative insight, quantitative analytics and strategic rigor to derive an accurate estimate of potential uptake, providing a strong foundation for accurate forecasting​.

Segmentation and customer personas

Track brand performance, customer attitudes and the impact of communications, congresses and key data releases to understand changing market dynamics and optimize commercial strategy.​

Demand study

Map patient flow, referral dynamics and leakage points, overlaid with customer motivations, fears and pain points to reveal where behavior changes and intervention matters most.​​​​

Performance tracking

Specialists in Customer Insights Healthcare Consulting

Our team combines extensive expertise and experience in healthcare consulting. Get to know our customer insights and understanding strategy-to-impact partners.

John Grime

Client Partner
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Alex Mole

Senior Principal
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Helena Cannon

Senior Principal
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Joshua Roche

Associate Partner
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Eleanor Webb

Senior Principal
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John Maher

Senior Principal
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Amy Reece

Senior Principal
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News and Insights

Explore our latest insights and whitepapers

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Whitepaper

Integrated Evidence Generation: Ensuring Your Organization Has a Built-for-Purpose Evidence Engine

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Blog

Unlocking the Full Potential of Patient Journeys in Pharma

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Blog

Interactive Personas by Prescient Intelligence

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Discover more about the decisions we help you make

Disease / Portfolio Strategy

How do we navigate disease complexity, map future scenarios and maximize the value of our entire portfolio? 

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How do we build the capabilities, behaviors and tools to make strategy stick? 

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Where should we focus, how do we win and what choices create the greatest value? 

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How do we create actionable plans that sustain differentiation and drive outcomes? 

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What future are we planning for, and where can this asset win? 

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How do we launch with confidence, agility and measurable uptake? 

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Ready to turn strategy into measurable impact?

The life sciences landscape is full of complexity, but you don't have to navigate it alone. As your strategy-to-impact partner, we are here to help you see further, go deeper and deliver impact where it counts.   

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