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The Living Launch Plan: Keeping Pharma Launch Strategy Aligned

Discover how a living launch plan helps pharmaceutical teams adapt to evolving evidence, competitive dynamics, and changing market conditions.

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The New Drivers of Pharma Launch Uptake

Learn why precision in launch strategy is becoming essential for improving pharmaceutical launch uptake and commercial performance.

One-Size-Fits-All Launches Are Over

Read the article to discover why modern pharma launches require a precision approach, helping teams prioritize Must-Win Moments, reduce risk, and improve launch success.

ONWARD: Driving Equitable Access and System Readiness in Cancer Care

This Dolon Institute paper highlights six interconnected barriers affecting timely access to oncology innovation, drawing on examples from healthcare systems around the world.

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If you're looking to stretch your thinking, lead with purpose, and be part of a culture that values curiosity, accountability and trust, you're in the right place.

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Brand building that brings strategy to life

Translate strategic choices into brand stories, messages and experiences that teams can activate consistently to drive growth.

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Specialists in Brand Building Healthcare Consulting

Our team combines extensive expertise and experience in healthcare consulting. Get to know our Brand Building strategy-to-impact partners.

Louise Collins

Associate Partner
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Karen Willand

Associate Partner
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Dan Wright

Associate Partner
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Lee Griffiths

Associate Partner
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David Coleiro

Senior Vice President - Partner
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Dimuthu Jayawardana

Associate Partner
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From brand strategy to customer-ready activation

Brand strategy only creates value when teams can use it in the stories they tell, the messages they deliver and the experiences they create. We help teams turn strategic direction into clear narratives, tested communications and engagement approaches that show up consistently across channels, markets and customer touchpoints.

By connecting customer insight, brand strategy and activation research, we help teams understand what resonates, what needs refinement and how the brand experience should evolve to support growth. Our brand building capabilities help you make confident decisions across:

Brand positioning

Brand story

Message development and testing

Campaign testing and research

Define the space brands should own in the minds of customers, creating clear differentiation, relevance and a platform for growth.​

Create a compelling brand story that gives teams a clear red thread to align communications, engagement and activation.​

Develop and refining message frameworks that translate brand strategy into clear, credible and motivating customer-facing communication.​

Evaluate campaign materials and engagement approaches to identify what resonates, what needs refinement and what will drive stronger activation.​

Related insights

Explore all of our latest insights, whitepapers, and event highlights to learn more about the latest developments and perspectives shaping the evolving healthcare landscape.

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Blog

Positioning with Purpose to Build Meaningful Pharmaceutical Brands Through Strategic Insight

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Blog

The Four Positioning Challenges Every Pharma Launch Team Must Overcome

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Whitepaper

Is Your Brand Positioning Driving Real Performance, or Just Filling Slides?

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Ready to turn strategy into measurable impact?

The life sciences landscape is full of complexity, but you don't have to navigate it alone. As your strategy-to-impact partner, we are here to help you see further, go deeper and deliver impact where it counts.   

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