David is a Partner at Prescient, and prior to that he was a founding partner and Client Relationship Director at Strategic North. He has over 25 years of experience across market research and strategic brand building in the pharma industry, and is part of a leadership team that has built three successful pharma consultancy practices. He has expertise in understanding customer beliefs and behaviors and translating these insights into brand strategy. He combines this expertise with excellent people skills to ensure that clients are inspired about the possibilities for their brand. David is passionate about engaging with a diverse range of stakeholders in healthcare and positively impacting patients’ lives.
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Strategy that learns: Rethinking brand planning for a changing environment
Explore why the strongest brand strategies continue beyond annual planning.
Discover The Prescient Pharma Brand Plan Impact Index
Helping senior leaders strengthen strategy and drive better business performance.
The Four Positioning Challenges Every Pharma Launch Team Must Overcome
Discover four positioning challenges that every pharma launch team should address.
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