David is a Partner at Prescient, and prior to that he was a founding partner and Client Relationship Director at Strategic North. He has over 25 years of experience across market research and strategic brand building in the pharma industry, and is part of a leadership team that has built three successful pharma consultancy practices. He has expertise in understanding customer beliefs and behaviors and translating these insights into brand strategy. He combines this expertise with excellent people skills to ensure that clients are inspired about the possibilities for their brand. David is passionate about engaging with a diverse range of stakeholders in healthcare and positively impacting patients’ lives.
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Connecting Insights to Strategy
Read the article to discover leadership perspectives on how connected customer intelligence, strategic expertise and AI support better brand decisions.
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Strategy That Learns: Rethinking Brand Planning for a Changing Environment
Read the article to discover leadership perspectives on how connected customer intelligence, strategic expertise and AI support better brand decisions.
From Data-Rich to Decision-Ready
Discover why earlier, faster integration of integrated insights are a strategic imperative and now matter more than ever.
ONWARD: Driving Equitable Access and System Readiness in Cancer Care
This Dolon Institute paper highlights six interconnected barriers affecting timely access to oncology innovation, drawing on examples from healthcare systems around the world.
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