David is a Partner at Prescient, and prior to that he was a founding partner and Client Relationship Director at Strategic North. He has over 25 years of experience across market research and strategic brand building in the pharma industry, and is part of a leadership team that has built three successful pharma consultancy practices. He has expertise in understanding customer beliefs and behaviors and translating these insights into brand strategy. He combines this expertise with excellent people skills to ensure that clients are inspired about the possibilities for their brand. David is passionate about engaging with a diverse range of stakeholders in healthcare and positively impacting patients’ lives.
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The Living Launch Plan: Keeping Pharma Launch Strategy Aligned
Discover how a living launch plan helps pharmaceutical teams adapt to evolving evidence, competitive dynamics, and changing market conditions.
News and insights
Featured
The New Drivers of Pharma Launch Uptake
Learn why precision in launch strategy is becoming essential for improving pharmaceutical launch uptake and commercial performance.
One-Size-Fits-All Launches Are Over
Read the article to discover why modern pharma launches require a precision approach, helping teams prioritize Must-Win Moments, reduce risk, and improve launch success.
ONWARD: Driving Equitable Access and System Readiness in Cancer Care
This Dolon Institute paper highlights six interconnected barriers affecting timely access to oncology innovation, drawing on examples from healthcare systems around the world.
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