John is a Vice President, and the Head of Primary Market Research at Prescient, based in Manchester, UK.
He started his career in social research, before moving into healthcare and pharma, where he has worked for over 20 years.
John partners with healthcare clients at a local, regional, and global level, and loves to explore and understand what drives behavior and how to bring about a change – across HCPs, patients and payers.
His therapeutic experience spans oncology, rare disease, respiratory, cardiovascular, and many others.
John is seen as an industry leader in healthcare primary market research and has been nominated for and received numerous awards for his work and has spoken at many BHBIA, EphMra, and PharmaCI conferences.
He has a passion for developing innovative methodologies, including the application of AI, and recognises the need for Market Research to deliver clear actions and guidance to brand teams on the ‘so what?’ and ‘now what?’
