Simon, a marketing strategy specialist, is a Head of Practice Partner at Prescient. His career history includes seven years in FMCG, 12 years strategy consulting in pharma in a range of global and US leadership positions and over eight years in strategy consulting. Simon joined Strategic North in 2016 and has led a range of projects across the product life cycle, both before and after the company’s acquisition by Prescient. He specializes in brand planning, positioning, competitor strategy, value proposition development and brand activation.
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