Simon is one of the Practice Partners at Prescient and co-leads the Commercial Practice. Simon draws on over 25 years of experience across consulting and client side leadership roles, to lead some of our most high profile and complex partnerships, specialising in commercial strategy, positioning, competitive strategy and brand planning
Simon began his career in fast-moving consumer goods, where he spent 6 years working on UK household food brands, before moving sectors in the pharmaceutical industry, joining AZ in 2001. With AZ Simon worked in a wide range of commercial roles, within the global organization and the US affiliate teams, working across all stages of the brand lifecycle, within oncology, cardiovascular, and anti-infectives
Entering his 10th year with Prescient, Simon has been pivotal in leading the growth of the commercial practice, and is passionate about the development of talent, in service of delivering quality client outcomes.
His approach to strategy is relentlessly customer insight driven, and Simon’s ‘informal and constructively challenging’ workshop facilitation style, is always achored in both an understanding of the market, and an understanding of the customer, and why they do what they do.
Simon personalises every client challenge he takes on, treating like his own, and would descibe himself as enthusiastic, insight driven and delivery focused.
