Insights from the MAPS 2025 Roundtable: How Medical Affairs Can Lead with Strategy, Collaborate for Impact and Measure What Matters

In today’s complex launch landscape, Medical Affairs professionals are stepping into an increasingly pivotal role. This involves guiding strategy, elevating scientific exchange and delivering lasting impact.

At the MAPS 2025 Americas Meeting, Prescient brought together Medical Affairs leaders and hosted a roundtable to discuss how Medical Affairs teams are uniquely positioned to:

• Succeed – by driving launch success, AND
• Share – by effectively capturing and communicating the value they deliver to their organizations

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Download the Full Article to discover:

• The positive reinforcement loop of Medical Affairs demonstrating excellence and communicating impact
• How to be more targeted, forward-looking, collaborative, and dynamic to drive launch success
• How to communicate the value of Medical Affairs within your organization
• What it takes to achieve the “double aim” of launch excellence and value communication

Industry Co-Authors

• Mark Weintraub, US Field Medical Strategy, Novartis
• Kevin Voelker, National Director, Virtual Engagement MSLs and Field Medical Excellence, US, Novartis
• Karen V. Pinette, Medical Affairs & HEOR Strategic Operations, SAGE Therapeutics
• Bagrat Lalayan, previously at Eisai in Global Medical Strategy
• Vanessa Johnson, Global Medical Excellence, Gilead

Prescient Co-Authors

• Katy Chun, Vice President, Prescient
• Carly Maide, Director, Prescient
• Kevin Michels, Consultant, Prescient