Apr 23, 2026

Events

Podium Presentation: Winning in the Dark: Why China Demands a Different Competitive Intelligence Playbook

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Podium Presentation 

Where: Pharma CI Europe 2026, Frankfurt, Germany 

When: Thursday April 30, 2026; 11:00 AM CEST 

In recent years, China has become a global leader in oncology and immunology innovation, and a key player in the commercial market for multinational pharma; however, it remains a persistent CI blind spot. It’s where early oncology and immunology signals emerge first and often stay hidden. 

At Pharma CI Europe 2026, we’re diving into this critical gap. In this session, we’ll explore:

  • Why standard global CI frameworks fall short in China 
  • How to uncover early signals from local and non-traditional sources 
  • The impact of evolving regulatory and access dynamics 
  • How leading organizations are making China a central pillar of their CI strategy  

This session sets out a practical framework for moving China from a regional afterthought to a central pillar of your global CI capability, actively driving insights and strategic decisions. 


ABOUT THE EVENT

competitive intelligence (CI), business strategy and analytics professionals within the pharmaceutical, biotechnology and medical device industries. 

Find us at Booth at The Westin Grand Frankfurt, Germany. 

Let’s discuss how we can: 

  • Monitor the competitive landscape with precision 
  • Uncover hidden signals in complex data 
  • Enable faster, smarter and more strategic decision making 
  • Stay ahead of the curve to sharpen your edge in the competition  

We look forward to seeing you there! 


MEET THE EXPERTS

Cameron Mackenzie

Vice President, Competitive Strategy

Cameron Mackenzie, PhD, MBA, brings two decades of biopharma leadership to his role as Vice President. By bridging the gap between R&D and business development, he delivers cross-functional strategy and drives high-value results for Prescient’s clients.

Arafa Salam

Associate Director, Competitive Strategy

Arafa brings over a decade of experience and possesses deep expertise in crafting competitive strategies, enhancing client engagement, and delivering measurable impact for Prescient’s clients.

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