FEATURED SESSION
Where: 2026 MAPS Americas Annual Meeting, Denver, Colorado
When: Monday March 23, 2026, 14:00–15:30
We frequently hear how often Medical Affairs teams are asked to build business cases, without having received formal training in how to develop them effectively.
In this 90-minute interactive and immersive workshop, Prescient’s experts and other industry professionals will provide a practical toolkit and conduct case-based exercises to help clearly outline the ask, define its potential impact, and communicate a compelling value story with confidence.
Join the session to walk away with actionable frameworks that you can immediately apply within your organization!
ABOUT THE EVENT
2026 MAPS Americas Annual Meeting
With over 1,500 leaders from pharma, biotech and med tech in attendance, along with agency partners, MAPS Americas is where the future of Medical Affairs takes shape.
As well as attending our workshop, you can discuss your current ambitions and challenges with our team.
📍 Find us at Booth #151, Level 4, Capital Foyer, Hyatt Regency at the Colorado Convention Center
Let’s discuss how we can:
- Advance your Medical Affairs strategy
- Strengthen your cross-functional collaborations
- Elevate your scientific engagements through digital innovation
We look forward to seeing you there!
MEET THE EXPERTS
Javier Lopez-Molina
Vice President, Medical Strategy
Javier is an award-winning healthcare strategist (2021, 2023 CEO Awards) recognized for bringing business rigor to Medical Affairs. He built and scaled a 15-person strategy team, leading on integrated evidence planning, digital HCP segmentation, and the use of machine learning with linked genomic data to identify high-risk patients.
Carly Maide
Director, Medical Strategy
Carly brings deep expertise in shaping Medical Affairs strategy, strengthening evidence planning, and driving measurable organizational impact for Prescient’s clients.
Chris Tuffy
Senior Analyst, Medical Strategy
Chris represents the Prescient Medical Advisory team, supporting Medical Affairs clients in shaping strategy, driving evidence generation, executing strategic initiatives, and optimizing operations.
