FEATURED SESSION
Where: 2026 MAPS Americas Annual Meeting, Denver, Colorado
When: Monday, March 23, 2026, 14:00–15:30
We frequently hear how often Medical Affairs teams are asked to build business cases, without having received formal training in how to develop them effectively.
In this 90-minute interactive and immersive workshop, Prescient’s experts and other industry professionals will provide a practical toolkit and conduct case-based exercises to help clearly outline the ask, define its potential impact, and communicate a compelling value story with confidence.
Join the session to walk away with actionable frameworks that you can immediately apply within your organization!
ABOUT THE EVENT
2026 MAPS Americas Annual Meeting
With over 1,500 leaders from pharma, biotech and med tech in attendance, along with agency partners, MAPS Americas is where the future of Medical Affairs takes shape.
As well as attending our workshop, you can discuss your current ambitions and challenges with our team.
📍 Find us at Booth #151, Level 4, Capital Foyer, Hyatt Regency at the Colorado Convention Center
Let’s discuss how we can:
- Advance your Medical Affairs strategy
- Strengthen your cross-functional collaborations
- Elevate your scientific engagements through digital innovation
We look forward to seeing you there!
MEET THE EXPERTS